Pop-up store, merchandising and website of Alter by Anna Nooshin, a very limited edition brand by the most famous dutch influencer.

Concept

Each issue embraces a different aspect of Anna Nooshin's personality. The first issue revolved around the love for excess, 90's aesthetics and kitschy patterns.  It comes with a collection of items especially created for the issue, that can be clothing, accessories, shoes or even art.

In order to break with the other fashion week stands, we decided to rent and customize a cotton candy truck to make it the home of the pop-up store.

I got to design the whole retail and graphics on the truck.

Pop Up Store

In order to break with the other fashion week stands, we decided to rent and customize a cotton candy truck to make it the home of the pop-up store.

I got to design the whole retail and graphics on the truck.

Website