Folks is an ethical employment company for people of colour in the Danish service industry.

Core story

Founded by immigrants, Folks in pursuit of better integration and social support for people of colour working in the service industry.

The identity is designed to reflect Folks's strong, opinionated and human mission - whilst also having practical, almost directive type elements, as part of the visual and spoken language.

We designed, wrote and developed a simple website with a strong message.

Story Direction & Copywriting -> Sophie Gevind
Visual Direction, Design & Development -> François Andrivet
Proofreading -> Daiva Friedmann